Victoria is a North American company leading the way in advertising innovation.
Well-known for creating tailor-made teams to address specific client needs, Victoria combines the latest cutting-edge AI tools and the expertise of Senior Latino talent.
Victoria’s Creative Director and Partner, Julio Ortiz, guides the team. With over 17 years of experience in the advertising industry, he has contributed significantly to every campaign Victoria has worked on.
This company has played a key role in notable projects across Latin America, especially
connecting with brands in diverse advertising markets and projects, such as Brazil, Colombia, and the United States.
“My time in different agencies and working models has allowed me to understand the innovation dynamics of the most important companies worldwide,” Julio Ortiz, Creative Director says.
Victoria stands out from traditional creative companies in Latin America through its exceptional ability to blend generative artificial intelligence with human talent. One of Victoria’s most significant achievements is pioneering campaigns, including the first AI-driven initiative in the insurance industry for Best Doctors Insurance.
In addition, combining talent with AI tools allows Victoria to offer creative, strategic, and practical solutions. According to Julio, one of the company’s strengths is its specialization in insurance, fintech, and mass consumption, which helps big brands effectively connect with the Latin American market.
“I joined Victoria as a Partner because it represented a vision aligned with my values: innovation, respect for human talent, and a strategic approach to help brands grow,” Julio emphasizes.
Victoria is a milestone of growth for its collaborators, taking care of their economic development and honestly sharing the company’s profitability with all of them. For that reason, Victoria offers internal coaching programs and mental health support, a differential expected and necessary in the advertising industry.
“As a partner, I have learned that maintaining a clear vision and focusing on innovation is essential for growth. The right mindset not only helps you overcome challenges but also helps you inspire your team and build strong client relationships.” Julio mentions.
For future projects, Victoria’s team is exploring new ways to apply generative artificial intelligence to sectors that have yet to leverage this technology fully.
The company aims to expand its tailor-made team model into additional Latin American markets and enhance its partnerships with forward-thinking clients, showcasing its profound dedication to innovation and continual creation.
To learn more about Victoria, click here.
